Without a shadow of a doubt, the concept of graphic design has greatly progressed since its origin. William Dwiggins might not be a name you are familiar with, but he was the first person to use the term “graphic design” to describe his printed artworks, like illustrations, typography, lettering, calligraphy, and so on. The term later came to be employed for the naming of the process of making visual materials such as posters, print ads, and different types of street signage. In the present day, the phrase means creating almost anything using diverse programs and platforms, as they possess card or sticker creators, menu or Album cover maker tools, and other interesting features.
In the digital world of today, graphic design is in high demand, and this field is still developing. That is why new misconceptions and wrong ideas associated with it appear all the time. It is possible that you have heard some of them before, even if you are neither an amateur designer nor a professional creator. This article dispels the three most widespread misconceptions. Keep reading to understand why talent doesn’t matter, why design isn’t about conveying prettiness only, and why the font isn’t the single most important thing for it.
#1: Talent Is Mandatory
It is safe to say that many people who work in the field of graphic design are naturally creative and have an excellent visual eye. They are drawn to the field of design for this reason. However, this doesn’t in any way suggest that one must be born with a knack for graphic design in order to become an expert in the field.
Graphic design, contrary to a common misconception, isn’t necessarily about just having a vision and miraculously making it come to life. It can be thought of as both an art and a science. In this area, there are many different approaches and solutions that may be utilized to comprise an effective and alluring design.
To conclude all the above, it can be stated that graphic design is one of the fields that necessitates extensive study, followed by lots of practice, and, finally, mastery of the relevant skills in order to get the best creation.
#2: The Design Goal Is to Make Things Appear Pretty
Another common myth is that graphic design is an art whose sole purpose is to make something pretty. That said, it isn’t always the truth. Anything that we consider to be “pretty” might vary greatly from person to person. What one considers to be pretty and appealing, another may find ugly, messy, or simply unpleasant.
Furthermore, aesthetics aren’t necessarily the end purpose of graphic design. The obvious example is that women’s beauty product companies can benefit from classically beautiful and neat design compositions, whereas brands offering men’s goods cannot apply such a type of design to their marketing campaign or use it in their logo.
Moreover, each graphic design work is unique, tailored to the specific brand tone of voice, and oriented to the target audience. That is because the objective of this creation is to convey the right message to its viewer.
As you can see, any designer’s creation isn’t made with the sole purpose of having a good look. Sometimes it is about surprising or even shocking the viewer, thus provoking certain emotions and feelings.
#3: Right Font Is the Only Thing That Matters
One of the most important factors that goes into crafting magnificent designs is having a firm grasp on the art of adding text messages and arranging them in the appropriate manner. However, effective graphic design involves a lot more than merely picking a nice typeface or font. The creator needs to give some consideration to several essential aspects, including:
- which typeface entirely presents company values;
- which font styles are more suitable to deliver the brand’s main message;
- the variety of fonts and their proper combination;
- text’s size, color and boldness, and the spacing between letters;
- whether the font is appropriately selected for the target audience;
- whether the typeface compliments the whole design, etc.
Moreover, when it comes to graphic design, there is another crucial aspect to pay attention to. When placing the text in the composition, it must be added in such a way that it will interact with the various other elements, like the graphics, the pictures, the lines, the blank space, the frames, and so on. In order for the design composition to come across as strong and stunning, each of these elements needs to operate in perfect harmony with one another.
Coming to the Upshot
In fact, many myths about graphic design persist in today’s community of creators and designers. In any case, it’s important to debunk these misconceptions, and we hope this article has helped to do just that.