Traditionally, celebrity endorsements have always been a popular method of promoting goods and services. The audience is more inclined to patronize products that they see their favorite icons using. However, the advent of the internet paved the way for a new marketing method, which allowed the rise of a new breed of popular individuals. They don’t necessarily have Hollywood credentials and celebrity status, but they can successfully generate attention for products and services. Brands use what has been dubbed as social media influencers to expand their reach in the digital world and increase brand awareness. Consider the following reasons for using influencers for growing your business:
Encourage Followers to Patronize Brands
When companies make professional deals with their experts, the experts essentially become brand ambassadors that will give their reviews on a certain brand. This does wonders for creating brand awareness which is a critical component in a world that is saturated with too many products and services. Experts have the power to help your company leverage good marketing and PR which helps with a product’s popularity. This means that during the crucial time of deciding what to buy, the target market will be sure to remember your company first.
Create Quality Content for Brands
Influencers are masters in creating different kinds of content from engaging blog posts, unique Facebook status updates, eye catching Instagram pictures, engaging YouTube videos, and more. More importantly, these types of content crafted by these influencers look natural and authentic, which entice their many followers to patronize the brand’s products and services even more. The general audience is more likely to believe and accept marketing content that has a more organic vibe to it.
Influencers Are A Trusted Voice
Something that is too hardcore and sales-like in tone no longer works because they are too hard selling. Remember, the efficacy of traditional advertising has been lost over the years. Now, people prefer and rely on more genuine and personal reviews. This is what experts, or influencers, provide. Your target market is more likely to trust the opinion of an influencer than direct messages from you. The reason for this trust and high-esteem is that these influencers are their peers. They are also normal people who just happened to have become popular because of the rise of social media. This is why it is very easy for influencers to generate trends with their hashtags.
Audience Awareness is Key In Successful Campaigns
All influencers achieved their success because they know who their audience is. Remember, they are peers, so they know what will make your market tick. Because of this, collaborating with influencers will ensure that your campaigns are not wasted on the wrong crowd. They can give you valuable insight on what will work and what won’t. This means you don’t have to waste precious time and resources crafting content that will not get results. Influencers have a deep understanding of the audience and know best how to keep them engaged.
Increase Profits Tremendously
Influencers generate attention, and therefore, they generate sales. When companies rely on influencer marketing, they can expect to increase their company’s profitability. You will definitely benefit from increased sales if you opt to hire an influencer. The moment the influencer decides to post pictures, videos, or blogs about your product, they start drumming up interest and generating leads. Often, these posts will lead to trending status that will result in actual conversions or sales.
Provide Excellent Value for Money
Conventional advertising, which relied on traditional media, was very expensive. Running a spot on TV or a print ad could set you back several thousands of dollars. On top of that, you also had to pay for the advertising agency or a PR company that would make the content for you and help you generate brand awareness. Those companies were also very expensive. Choosing to collaborate with influencers will give you excellent value for your money. Influencers don’t cost an arm and a leg. On top of that, it is acceptable in the industry for them to accept X-deals or exchange deals that will trade in their work for a sample of your company’s product or service. You will be able to make money from an influencer campaign immediately, which shows a significant and quick return of your investment.
There are many more benefits to hiring influencers that can help your company reach great heights. Times have evolved and you need to grow with the market’s demands if you want to remain cutting-edge. Collaborating with influencers that are a good fit for your brand will help your company remain on top.