Website responsiveness is the idea that a website should respond to a user’s behavior and chosen device. Responsive websites look good and function smoothly whether a visitor is using a PC desktop, Macbook laptop, or any brand of smartphone.
User experience design experts are at the forefront of the website responsiveness movement. They’ve focused on creating flexible layouts and structural elements, such as fluid grids and images, smart mark-ups, and duplicate style sheets, in order to make their websites adaptable to multiple devices.
Mashable is an excellent example of well-crafted website responsiveness.
The media company effectively uses smart reading panes, smooth navigation, and cross-device functionality to create a fun-to-use website that readers love. In addition, the company seamlessly integrates social media sharing into every part of their desktop and mobile websites.
These features help you design a more minimalist home page, which is useful since negative space improves the user experience and increase the time spent on a page. In addition, these dynamic effects can also highlight your products and services, helping customers understand their options better.
For example, when a user hovers over a movie title, such as the Avengers, the preview for that movie immediately starts to play at the top of their screen. This keeps visitors on the page and helped improve the company’s hours watched and retention rates.
Cross-browser compatibility is simply mandatory for any modern website. The concept refers to how websites function across different web browsers. This is in contrast to website responsiveness, which deals with how websites function across different devices.
Companies should emphasize cross-browser compatibility in all of their website design projects because it simplifies the development process and shortens the length of the overall development cycle.
Form validation has become the gold standard in the web development field for good reason: it ensures that your customers give you the necessary information to answer their questions and prompts the user to correct mistakes before their form is submitted.
This user feedback helps businesses and their customers save time because both parties no longer have to worry about contacting one another about incomplete information.
The Washington Post’s website is a great example of a successful contact form. When visitors land on the Contact Us page they are presented with a very well-built contact form. Someone interested in advertising online will select the Advertising subject, Digital ad sub-field, and then provide a detailed description of their advertising goals.
If a visitor forgets to fill out a field or selects an incorrect option, the form generates an error message and prompts the user to correct their mistake. This type of contact form saves the Washington Post provides their users with another means of communication and saves time since these forms are now always filled out completely.