Open houses are great sales tools for both realtors and sellers.
Open houses provide a great platform for other real estate agents and potential buyers to walk through your home and see what it has to offer. During an open house, dozens of people come through, not including agents.
However, to be fair, some people who come through will be curious neighbors and other passersby. Other people who come through will only be half-serious about looking for a new home.
You can’t filter out serious buyers from the looky-loos, but you can learn how to prepare for an open house to optimize success.
Follow these tried and true tips for preparing for an open house in 2019!
How to Prepare for an Open House
Preparing for an open house will take some extra time on your end. However, if you’re looking to sell your home quickly, it will be well worth the trouble.
Get ready to throw some time, effort, and even a little cash towards perfecting your home for an open house.
First, when learning how to prepare for an open house, you need to get your head in the game of advertising. Start advertising in advance on social media, local papers, and using yard signs.
If possible, create brochures for two purposes. First, you want them to peak peoples interest and get them to the open house.
Second, you’ll want to hand them out during the open house. This will keep your house on their mind even after they’ve left. If they were playing with the idea, having the brochure with flattering pictures could give them the final push.
Start with an Agents-Only Open House
Another great idea for how to prepare for an open house is to consider opening it up to agents first. This gives agents a chance to walk through, talk to you or your agent, and get a scope of everything without the hustle and bustle of everyone else.
Then, in the upcoming days or weeks, if their clients are looking for a house similar to yours, they can send them your way.
Timing is Everything
Selling a home is best done in later spring and early summer, sometimes early fall. Similarly, holding an open house also requires the right timing.
Open houses are most successful when held on Sundays. You want a day when people can be out and about without an agenda. Weekdays are obviously no good, and Saturdays are filled with errands.
However, if you’re trying to figure out how to prepare for an open house and optimize your results, there are a few other factors to pay attention to.
- If you can, hold it for the entire day. Give everyone the opportunity to come by, even if it’s inconvenient for you.
- Make sure you aren’t competing against big events like the Superbowl or community events.
- Make sure the weather is on your side. You don’t want it to be too hot, rainy, cold, windy, etc.
Cleanliness is King
Obviously, your home needs to be in the best condition possible. This means a lot of cleaning on your behalf. Make your home as spotless as possible. Here’s a quick checklist.
- Sanitize bathrooms and kitchens
- Remove all signs of pets, including odors, cat boxes, hair, etc.
- Vacuum and shampoo all carpets, scrub and buff all hard floors
- Wipe down all surfaces
- Remove all stains from floors, walls, ceilings, etc.
Basically, clean houses appeal to potential buyers. It’s indicative of how the house has been taken care of previously. It may not be an accurate assumption, but that’s what people think.
Declutter and Depersonalize
Part of learning how to prepare for an open house is learning what people don’t want to see. One of the things that turn off potential buyers is clutter. In fact, clutter has been shown to cause anxiety.
Additionally, you want to avoid turning buyers off by having personal objects in the home such as photographs, awards, certifications, niche or offensive art, and/or political material.
If you’re already moved out, hire a home stager for the event to increase your odds of selling the home. If you haven’t, remove any old and ratty furniture that may give buyers a “yuck” feeling.
Renovate and Repair
Cleaning your home is necessary, but it isn’t always enough. Small repairs such as patching drywall, fixing leaky pipes, or repairing broken fixtures is a step in the right direction.
Additionally, making small renovations such as fresh coats of paint on walls, trim, and doors can take you the extra mile as well.
While small, if these items are left as is, potential buyers start building up a list in their heads of everything they’ll need to fix.
Bring in the Light
People love bright rooms in a home, it makes them feel happy and warm. As much as you can, open up your blinds and curtains and bring in as much sun as possible.
There are many benefits of natural sunlight in a home. However, it’s not always an option in every room. Where sunlight is scarce, supplement with lamps and other lights.
Capitalize on Curb Appeal
Learning how to prepare for an open house also means learning how to draw in the public. The best way to attract people to your property is to buff and shine the cover. This means perfecting your curb appeal.
The exterior of your home is what people will initially use to determine if they want to peek inside or not The importance of good curb appeal cannot be overstated.
Be Personable to Visitors
If you’re present during the open house, be friendly and personable with visitors and answer any questions they have. However, try not to come off as desperate or like you’re trying too hard.
It is, however, a good idea to offer snacks and refreshments.
Listen to Feedback, but Don’t Take it Personally
Finally, remember that selling a home sometimes requires patience and tenacity. Your realtor will likely have visitors fill out a questionnaire if they choose. It will be simple and ask questions such as:
- What did you like most about the house?
- What did you like least about the house?
- What would make you want to buy the house?
Time to Get Started
As you can see, while it’s not pain-staking, there is a lot to learn about how to prepare for an open house. With some time and effort, however, you can get your home ready in no time.
If you’re ready to sell your home, start today and get your home ready for an open house!