Video content is king on the internet. Over time, it has proven to be the best means of conveying a story and ultimately building a brand. Videos have a way of keeping potential customers engaged. And because of this, more and more companies are turning to video marketing. That’s why YouTube, Instagram, and Facebook are filled with influencers creating videos for their audience which in turns leads to revenue.
Every business can leverage on video content market. You just need to start by Hiring a corporate video production company to create a video marketing strategy for you and watch your company reach and sales blow up.
But before you dive in head first, there’s something you should know. For your video marketing strategy to be effective, you need to put out valuable content. Random low-quality videos won’t do. In light of this, below are some of video creation rules you should know. Adhering to these rules will make your videos more effective and valuable.
The Audience Dictates your Content
Image source; flickr
While you own the business, it’s imperative to recognise it’s only profitable because of your client base. The video content should target your customers. It’s the only way it will be actionable and attract the reaction and emotions you hope it will. Choose content that will be interesting and intriguing to your audience.
The best way to come up with content is to decide on your target audience. Before you start on the corporate video production process, you should research and study your target audience. You will experience higher conversion rates this way.
During your research, you should study the market and know what each generation needs from your business. After this, proceed to create a persona that suits and resonates with this audience.
Sometimes, getting the right information is as easy as asking your audience what they would like to see. Analyze the information you get and come up with valuable content based on this response.
Your Content Reflects Your Expertise
Putting together a video on a topic you are clueless about is suicide. The whole purpose of creating videos is to present yourself as a professional and expert in the said topic. If your content does not represent you as a trend setter in your industry, it might do your business more harm than good.
Regardless of the type of video content you choose for your business, it’s important that it shows your expertise and cements your knowledge in the industry. Simply put, the video content should get your audience to trust you and the knowledge you have in your business.
- The Length of Video Dictates its Success
Different social media platform have varying ‘sweet spots’ for video length. For instance, Instagram seems to favour 30-second videos while Twitter favours 45-second videos. Facebook loves 1-minute videos and YouTube 2 minute videos (though longer valuable videos do great as well).
In addition to this, the length of your video is dictated by the type of video and the audience you’re targeting. While the working class might be interested in shorter videos, students tend to stay online longer and might be interested in longer videos.
It’s important to find a great balance between the quality, information and length of the videos. You shouldn’t compromise one over the other.
Scripts are Golden
Being spontaneous and creative in your videos is tempting. And quite frankly, you might experience some success on a couple of such videos. But in the long run, this approach is not sustainable. Losing track and sight of the goal is easy. The best way to do it is with a script, a blueprint of everything you envision for your video marketing strategy.
And just before you throw in the towel thinking scripting is a complicated process, it’s quite simple. For starters, it includes the target audience, the video format, and its length. In addition to this, you should pay attention to the hook (something to get your audiences’ attention), the patty (meat of the video) and a call to action.
Don’t be too obvious and cliché about the hook. Rather than tell them to buy your service and product, invite them to engage with you; to offer recommendations in the comments about their needs, experience and just about anything relevant to the video and your business.
Tell a story
Stories are by far the best way to catch the attention of your audience. The best way to tell a story in a video is to use a speaker to narrate the story. Writing it on PowerPoint presentation is well, boring. Second, feast on the audience emotions from the get-go. Get your viewers to feel something and intensify this feeling as the video progresses.
These two story-telling aspects will have your audience watching the video from start to finish every time.
Be Consistent
It is vital that you remain consistent. Consistency is key in retaining an audience. With time, you’ll realize that getting an audience is easier than keeping one. To be consistent, you’ll need to come up with a blueprint as aforementioned. Ensure that events in your videos are chronological. Post videos regularly and stick to a specific schedule. You don’t have to announce your schedule. Your audience will with time catch up to it on their own. But then, you don’t have the luxury of straying from the schedule you pick.
If you are starting, a video every week will do.
Make the Videos Direct
Try as much as possible to make the videos direct. You audience shouldn’t spend the first few seconds trying to figure out what the video is about. By making it direct, you give them a reason to stick around and you save yourself the resources of making ineffective videos.
What Now?
Putting out effective videos is a difficult task. You will have to put in a lot of work and be flexible enough to change and improve. With these seven rules in mind, your video marketing strategy will be a success.
