No shrinking violet, Lady Gaga speaks out strongly for gay rights. Recently it was at a rally in Circus Maximus in Rome following a major gay pride march. Using words from her latest single she stated, “We have the same DNA. We were just ‘born this way’.” Her album, The Edge of Glory seems set to rival the meteoric sales and album reviews of her previous chart toppers and her star continues to rise.
Google is one of the most savvy and influential companies in the online world and it too has actively supported gay rights. It makes sense for it to team up with one of the world’s most influential women and savvy marketer, pop goddess Gaga. An ad for Google Chrome has appeared in the US featuring the Lady herself (mother monster) and a variety of her fans (aka little monsters), including several from the LGBT community, connecting through a shared love of music and social media.
See the official Google goes Gaga video here
It is an inspired creative idea – a perfect integration of form, content, message and audience. The ad celebrates the joy music can bring to people all over the world, of all shapes and sizes. Music unites us and brings us together – exactly as the internet connects communities and individuals across the world. The ad celebrates diversity and Lady Gaga shows her support and affection for all of her fans.
An avid social media user, she writes to her fans “you are ALL beautiful” and “you are all superstars, you inspire me”. The ultimate misfit and self confessed bisexual, Stefani Joanne Angelina Germanotta (her real name) has talked openly about her unhappiness as a misunderstood individual growing up and urges on her fans to embrace their own and others’ differences and love themselves. Who wouldn’t feel good?
Glamorous Gaga was the ultimate ugly duckling
Despite feeling ‘like a freak’, she clearly had confidence in herself and this is where Gaga, gay rights and Google meet again. The ‘web is what you make of it’ is Google’s message and you are what you make of yourself is Lady Gaga’s and the gay pride movement’s mantra.
Communities united through shared experience is one of the positive and heartwarming stories from this modern online world. The single, Born this Way is the ultimate love song to all the outcasts, misfits and misunderstood beings who ever lived.
Whether life’s disabilities
Left you outcast, bullied, or teased
Rejoice and love yourself today
’cause baby you were born this way
No matter gay, straight, or bi,
Lesbian, transgendered life
I’m on the right track baby
I was born to survive
Go Google. Go Gaga. You tell ‘em girlfriend.
Music lover and blogger Midge is proud to say she still jumps around the living room belting out songs and is not proud to say she is only just now starting to appreciate the Gaga phenomenon.
